Improv 1 is free . . . ish!

“It is the cardinal difference between gift and commodity exchange that a gift establishes a feeling-bond between two people, while the sale of a commodity leaves no necessary connection.” — The Gift: Creativity and the Artist in the Modern World by Lewis Hyde

ENSEMBLE MEMBERS SHEA SONSKY AND AIMEE GOLDSTEIN

This week, the teachers of our Improv 1 class, ensemble members Aimee Goldstein and Shea Sonsky, decided to make it free to enroll, and “pay-what-you-can”. They are inviting students to make donations as they go, or to join our Patreon if they choose to. Of course, this is simply a request and anyone can take the full eight-week class without a donation if they need to/choose to. In making this decision, they were responding to some prospective students who have expressed an interest in attending, but can’t because of financial constraints, most of which have been brought on by the pandemic. This decision will mean that Aimee and Shea will make drastically less money as teachers, and Bright Invention will forgo its percentage of this tution income. Aimee and Shea are facing their own financial stress. Why would they do this?

There is a relationship to the concept of value which guides Bright Invention as we negotiate remuneration. We make a distinction between the gift economy and the commercial economy, a distinction I first understood by reading Lewis Hyde’s remarkable book The Gift. We understand that our artistic creative gifts - the ones that we refine as we become better and better actor/improvisors - have no price tag, and are not for sale. Likewise, our artistic creations - our shows - are also pay-what-you-can. We expect cash payment for services we render in the commercial marketplace, primarily our work as consultants through our Creative Corporate Training Program. Yes, we are using our creative gifts here too. But the relationship to our “audience” in this case is defined by a fee-for-services arrangement. You hire us to help you solve a problem in your workplace. Our ensemble members make between $50 and $100 per hour for this work, which, it should be noted, has taken a hit during the pandemic.

WHAT YOUR ONLINE BRIGHT INVENTION CLASS MIGHT LOOK LIKE!

Classes have always fallen into a grey area between the commercial and the gift economy. It’s not stated explicitly, but as Executive Director I never want money to get in the way of someone taking a class with us. And - I want our teachers compensated fairly. So this decision by Shea and Aimee - which was entirely theirs - touched me.

We have spirited discussions in rehearsals about the word “free”. Some feel it denigrates what we do, and makes it feel like it has no value. Others feel it is a powerful marketing word and gets people’s attention. I have landed on “free-ish”.

“[The] art that matters to us—which moves the heart, or revives the soul, or delights the senses, or offers courage for living, however we choose to describe the experience—that work is received by us as a gift is received.” — The Gift: Creativity and the Artist in the Modern World by Lewis Hyde

Something mysterious and fundamentally unquantifiable happens when an actor moves us, or a teacher inspires us. We feel like we have received something personal and precious. Most people, if you asked them to put a dollar amount on that experience, would look at you like you were nuts. Because even if we paid money somehow for access to that experience, the experience itself feels gifted, not sold. It has to do with “feeling bond” alluded to in the opening quote above. The world “gift” swirls around creativity. We speak of God-given gifts, creative gifts, artistic gifts. We artists understand that the urgent and mysterious energy that drives us to make things as something we have been given. It can be refined through practice and instruction, but its origin is essential, fundamental, innate.

This is why it’s so profoundly painful for so many if us when we feel how misunderstood and cheapened we become by selling that gift in a commercial marketplace. Because in the commercial marketplace of the performing arts, what’s actually being sold is a person. And as soon as you are in the business of buying and selling people (auditioning and casting, for instance) that person becomes a thing, a product. This is why the commerce of entertainment is dominated by visual forms: body shape, skin color, height, weight, etc. These are the measurements of things, not people. This warping of people into products does deep and lasting harm to the psyches of young performing artists - I speak from experience. Do I sound bitter? That’s okay. It’s actually outrage. And Bright Invention is my humble way to begin to address it.

So go ahead. Sign up for Improv 1 with Aimee and Shea! And play with them in the flowing circle of gifts they create online with you. You won’t be sorry, I promise. You may be inspired to make a gift in return.

“ . . . a gift is consumed when it moves from one hand to another with no assurance of anything in return. There is little difference, therefore, between its consumption and its movement. A market exchange has an equilibrium or stasis: you pay to balance the scale. But when you give a gift there is momentum, and the weight shifts from body to body.” — The Gift: Creativity and the Artist in the Modern World by Lewis Hyde

Improvathon wrap! Or give us money so we can give it to someone else

OWEN COREY PLAYING MY BOYFRIEND WHILE MY FORMER BOYFRIEND ERIC WALKER WALKS AWAY, DEJECTED.

A performing arts group spends a couple of months preparing for a big fundraiser. It’s the biggest event they do all year. The Executive Director involves the board and the staff in various levels of preparation. There is a venue acquired specifically for the event, and a multi-week promotional campaign is launched six weeks out. The organization spends it’s own money on food & drink for the fundraiser, and on the the day of the event most members of the organization are on site to help set up and execute the fundraiser. The gimmick? They will perform nonstop until the make their goal. Obviously, this is a standard yearly gala the organization puts on to raise money for itself, right?

L - R: AIMEE GOLDSTEIN, OWEN COREY, SPECIAL GUEST RALPH ANDRACCHIO AND KIERSTEN ADAMS IN HOUR FIVE OF THE IMPROVATHON

Wrong. The organization in question - Bright Invention - isn’t asking for money for itself. It is asking asking for money for a different nonprofit, one selected by the ensemble of artists performing in it. We call this event the Improvathon, and we do one every year as part of Theatre Philadelphia’s Philly Theatre Week. Crazy? We think not . . .

But we don’t mind if you think it’s crazy. Because then, you might peer in a little further to ask, just what kind of nonprofit would work this hard on a fundraising event in which it loses money? The answer is, a nonprofit which doesn’t rely on donated income for the majority of its income. This is the new nonprofit paradigm Bright Invention is . . . well, inventing! It’s a paradigm that monetizes the powerful creativity of our ensemble to solve problems in the world, and frees us to donate our creativity to those in need.

Our business model depends on the success of our Creative Corporate Training (CCT) program, which employs an innovative, scenario-based approach to team-building, customer service and workplace culture enhancement. We use structured improvisations we design specifically for each client, which embody issues or themes the client wants their team to examine. This work lies squarely within Bright Invention’s mission: to use improvisation to empower people and organizations to unlock their potential.

SPECIAL GUEST JACK PRESBY WITH ENSEMBLE MEMBER SHEA SONSKY IN HOUR ONE

We have been offering CCT since 2016 and it has grown an average of 30% compared to the previous year. We have worked with large multinational companies like GlaxoSmithKline and Merck Pharmaceuticals, and small nonprofits like The West Philadelphia Skills Initiative - the recipient of the $1,000 raised in this year’s Improvathon. We scale up our fees for the larger companies serve, earning significant income for Bright Invention and our ensemble members participating in the workshops, while remaining competitive in the learning and development consulting marketplace.

Eventually, this income will subsidize a substantial part of the expenses of our Ability In Action program, which has been serving people with disabilities and other marginalized populations since 2014. Imagine being able to go to a worthy if impoverished nonprofit, serving (for example) homeless youth transitioning to independence, or adults with disabilities training to enter the workforce, and be able to say, “we’d like to bring you an eight week program in creative dramatics and structured improvisation and all we need from you is a space to offer it in and a group to receive it.” Imagine not having to wait for a grant to come through to bring the transformative power of performance creativity to teenagers recovering from trauma (as we did last summer). Imagine the sense of meaning, empowerment and joy experienced by the actors in our ensemble, who are gaining professional skills doing this important work while they earn $50 - $100 per hour.

And yes, we still raise money through individual donations, and we still rely on philanthropic support. Indeed, we wouldn’t exist if it weren't for the Wyncote Foundation, who has taken a keen interest in our development of this new paradigm since 2013. But our fundraising lacks the beggarly, anxiety-filled desperation felt within so many nonprofits. We still have to meet our goals, we still need to cultivate and engage our donor base, we still need to be strategic and organized in our grant applications. But our goals are more modest, and our attention is more on the ways these activities grow and strengthen our community as a whole. We ask our board members to cultivate connections and leads for CCT, as opposed to meeting fundraising goals by asking their friends for money (although we don’t mind if they do that too!)

AIMEE GOLDSTEIN AND KIERSTEN ADAMS WITH SPECIAL GUEST MARY CARPENTER.

The priority for us is earning money by demonstrating this value proposition: that applied improvisation can transform workplaces, teach emotional intelligence, strengthen sensitive communication, improve customer service, and navigate challenging interpersonal management relationships. All of our work is based on the following priority sequence:

1. Our work has to be safe.

2. Then, it has to be fun.

3. Then, it can be meaningful.

The greatest joy for me participating in this year’s Improvathon wasn’t meeting our goal (which we did with minutes to spare in the final hour!) - although that’s a close second. My greatest joy was the way our ensemble of extraordinary actor-improvisers threw themselves into this madcap experience, with grace, with joy, with enthusiasm from start to finish. Special shout outs to Owen Corey, who I believe is the only member who performed in all eight hours of the Improvathon; Kiersten Adams, who performed in seven of the eight hours, and then got up the next morning to teach our class for people with disabilities; Shea Sonsky who performed while sick; and Francine Brocious, my assistant who took endless short videos and pics of the event and posted them to social media.

L - R: KIERSTEN ADAMS, BENJAMIN LLOYD, OWEN COREY, AIMEE GOLDSTEIN, SHANNON HILL AND SUZANNE ANDERSON PERFORMING “TELEPHONE”, A GAME BETWEEN ACTS OF OUR LONG FORM CALLED A HAROLD.

Why were they so upbeat, getting up early on a Saturday to perform for free so a different organization could make some money? I think it’s because that, in the midst of the sometimes vacuous and chaotic life of the professional performer, they were grateful to participate in something meaningful with people they love. In the words of Victor Frankl, “being human always points, and is directed, to something or someone, other than oneself--be it a meaning to fulfill or another human being to encounter. The more one forgets himself--by giving himself to a cause to serve or another person to love--the more human he is and the more he actualizes himself. “

What a great quote for improvisors, who spend their creative energy actualizing themselves by focusing on the other person. What a great event. Please join us when we give it away again, at our March show!

HAPPY AND EXHAUSTED “INVENTORS” AT THE TRADITIONAL DIM SUM MEAL POST IMPROVATHON. L - R SHEA SONSKY, FRANCINE BROCIOUS, AIMEE GOLDSTEIN, OWEN COREY, BENJAMIN LLOYD.